Ready for a Range Reset?

Pick n Pay announced at a CEO forum meeting they will be embarking on a “Range Reset” process. This looks, feels and sounds very similar to the process Tesco have implemented over the last 4 years. The premise being that a reduced supplier base and less peripheral sku’s would help to streamline operations and ultimately allow them to offer better value than their rivals. Ranges have reached bewildering proportions and research has shown that in the face of this over-choiced shoppers in fact buy less not more.

If you need advice on how to best navigate this process then give us a call. William with his experience in the UK is available to share insights and learnings.